Burger King has just unveiled an exciting opportunity for burger aficionados across the US with their announcement of the “Million Dollar Whopper Contest,” set to run until March 17th. In this innovative competition, participants are invited to unleash their creativity by designing a brand-new Whopper sandwich variant for the chance to win a staggering one million dollars. What’s more, the winning creation will be featured and available for purchase at all Burger King outlets nationwide.
The official Burger King website has launched this thrilling campaign under the title “You could win $1 million!” Here’s the scoop:
With over 200,000 possible combinations already available, the contest opens up endless avenues for customizing the flame-grilled Whopper. Whether you dream of adding savory sensations or sweet and sour showstoppers, now is your time to shine.
According to Pat O’Toole, Burger King’s Chief Marketing Officer, the contest epitomizes the brand’s ethos of “Having It Your Way.” With more than half of Burger King’s patrons already customizing their Whopper sandwiches, the contest amplifies the potential for creative expression.
O’Toole further emphasized that the contest not only offers the chance for participants to see their Whopper creation featured nationwide but also underscores Burger King’s commitment to leveraging A.I. technology to engage and empower guests.
Here’s how to get in on the action:
- No purchase is necessary to enter the contest.
- Participants must be US residents aged 18 or older and possess a Burger King Royal Perks account.
- Customized Whopper designs must be submitted by March 17, 2024.
To enter:
- Visit Burger King’s website or app.
- Sign in using your Royal Perks account.
- Customize your Whopper by selecting and specifying three to eight toppings.
- Receive an AI-generated image of your burger, ready to share with friends online.
Entries are accepted from February 5th to March 17th, 2024. A panel of judges will select the top three Whopper creations, and the finalists will be invited to Miami for further refinement. Once perfected, the winning designs will be rolled out nationwide, allowing customers to taste-test and vote for their favorite. The Whopper with the most votes will earn its creator the coveted $1 million prize.